The marketing department and executives at Al Jazira Takaful have reached out to us with a request to develop a comprehensive marketing campaign aimed at increasing sales through online channels, specifically the company’s website. Our team has conducted a thorough market analysis, including an evaluation of Al Jazira Takaful’s market share within the insurance sector in the Kingdom of Saudi Arabia. Based on this analysis, we have provided consultative recommendations to help the company achieve its desired objectives and have also proposed a design direction for its digital and outdoor advertising efforts.
Task
After analyzing the market, the challenge was to create a campaign that appeals to SMEs in KSA while the competition is fierce.